ADVERTISEMENT

Advertising is a communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products of brand image and brand loyalty. For these purposes advertisements often content both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspaper, video games, the internet and billboards. Advertising is often placed by an advertising agency on behalf of a company.

In short, Advertisement is :
Information for persuading and motivating people so that it will attract them to the service and the thing that are offered or informed.


> Function of Advertisement :

• Promotion
• Communication
• Information 
  
    > Language of Advertisement :
      ·        Using the correct / suitable words
      ·        Using the interesting and suggestive expression
      ·        Using positive expression
  ·        Text of advertisement should be directed to gaol
  
  
   >  Content of Advertisement
  
  
      ·        Objective and honest
      ·        Brief and clear
      ·        Not making to group / other producer
  ·        Attractive attention
  
  Example :